Bachelor of Arts (Multimedia and Mass Communication) is a six semester under – graduate programme spread over three years, affiliated to the University of Mumbai. The elementary objective of the Programme is to facilitate the learner’s in-depth understanding of the self-motivated field of mass media in its various forms – Print, Radio, Television, and Advertising, Public relations, new media and films. The curriculum is met with the academic and professional requirements. This programme is widespread among those aspirants who wish to pursue their career in Advertising, Journalism, Films and Media Industry.